I was lost in a shopping mall so I found a directory map and there was a big red circle on it labeled, "You Are Here."  But what did that mean?  I was not even touching the map.  Now, if the big dot were on the floor and I was standing on it, it would make sense for the dot to say, You Are Here.  But that wouldn't be helpful. From what point of view was I “here” at the red dot on the map? Somebody who had an impossible view of a transparent mall from a blimp overhead, might be able to identify my spatial location in relation to the shops and corridors around me, and they could take a picture and put a dot on the image and say, "He is here."  But that wouldn’t help me.
A map is a view from nowhere. How does one take a view from nowhere when each of us is always somewhere?
 
A map that includes a representation of its viewer is a paradox, and yet you must have an idea of where you are on a map in order to read it.  But you can't be  represented on the map and the viewer of the map at the same time.
I  don't understand how maps work.  


